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Superfan.com is a social networking site that allows users to become fans of the things they like. The site consists of Faves, which are favorites of SuperFans who create a profile for their favorite things. The site is also a social game where users use a virtual currency to become the SuperFan for a particular Fave. The site is organized into categories, including Music, Celebs TV and Movies, Sports, Games, Brands and Products, Books and Media, Politics and History, Places, Schools and Orgs, and Nature. There is a Profile associated with each Fave on the site, and a SuperFan maintains the profile. Profiles consist of photos, videos, news, and comments left by fans. There is also a Blog associated with each Fave, which is also maintained by the SuperFan.

Each Fave is assigned a value based on popularity, and users can become the new SuperFan for a Fave by outbidding others. Users receive 10,000 points and 10,000 credits in virtual currency when they join the site. SuperFans can also create quizzes on their Faves for Fans to take, and can compete in Battles, which pit one Fave against another in a popularity contest. Users gain points based on their activities on the site and by winning contests and Battles. The site also features all of the usual social networking features for users, including Profiles, Friends (Fans), messaging and commenting.

SuperFan.com was founded by Rick Marini, who is currently CEO. Rick Marini was formerly co-founder of Tickle, which sold to Monster in 2004 for $100 million. The team behind SuperFan.com shut down the site in August of 2010 to start the new company BranchOut.com.

Competition to SuperFans comes from sites such as TopFans, MySpace and Facebook. All of these sites are oriented to individuals and celebrities, and don’t include categories for physical objects like movies or books. TopFans is very similar to SuperFans, where users try to become the top fan, but is devoted entirely to celebrities. TopFans also has a larger userbase than SuperFans, with an Alexa page rank near the 300,000 mark. MySpace and Facebook are both devoted to individuals, including celebrities.

Page loads are very responsive, and navigation is intuitive. There is a top menu bar for navigation shown on all pages on the site. File uploads of pictures and videos are quick, and the profile editor is very easy to use. There is no advertising displayed on the SuperFans site.

Registration to SuperFans is free and is required to become a SuperFan or participate in the social networking aspects of the site. Users can choose to login using Facebook connect. The registration process asks for first and last name, email address, password, gender, date of birth and zip code. Users are then prompted to enter a few of their favorite things – if these already exist as Faves on the site, they are added to the user’s My Faves. In addition, users are prompted to invite their friends to join the site from their email address book and the major social networking sites.

Registration is free.

SuperFans is an ideal site for anyone who is passionate about something, whether that is a person, a book, a movie or a university. The site already has a large selection of Faves that have been created, some of which do not yet have a SuperFan. The site can provide hours of entertainment and provide relevant news about a person’s favorite individual or hobby. The social gaming aspect adds a new perspective to social networking.

• Users can be come fans of anything they like – the site is a social networking platform for fans
• Users can become a SuperFan and maintain the Profile and Blog for one of their Faves
• The site is also a social gaming platform with Quizzes, Contests and Battles
• Users earn credits on the site based on their activity and winning Battles and contests
• Users can create Faves if they do not exist and automatically become the SuperFan
• The site can provide users with the latest news and information about their Faves

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